We all live in the social economical world and we see things change very fast and impact our life and businesses so fast than ever before . Today we see thousands of searches about “How to increase conversion rate in ecommerce websites” . We see numbers of recommendations to increase conversion rates such as site performance optimization, make user journey more clear and easy so that he/she can complete purchase process quite easier way. Today I am going to discuss about how perfomance of ecommerce site improve sales .
Website performance is basically all about user experience – the power of page speed, translating into attractive user experience that inspires sales figures and eventually determines business success.
And we all know that Speed sells!
Lightning-fast page load speed strengthens visitor engagement on your website, retention, and improves sales. Immediate website response leads to maximum conversion rates, [bctt tweet=”Every 1 second delay in page load decreases customer satisfaction by 16 percent”] and , page views by 11 percent and conversion rates by 7 percent according to a recent research.
Look at some of the major facts about how Performance optimization directly has impacts on your businesses.
According to the KISS metrics report, a mere 1-second delay in page response can result in a 7% reduction in conversions. What does this mean? If an e-commerce site is making $200,000 per day, a 1 second delay could result in $5 million in lost sales per year. That’s HUGE!
THE BENEFITS OF PERFORMANCE OPTIMIZATION!
Why do we find a need to work on the website performance to increase our e-commerce business sales? Because it matters the most!
After all, average website performance can kill the business bottom line when the agony of waiting for slow Web pages to load, irritate visitors into seeking alternatives – this is where performance optimization can save you from a big mess!
Performance Optimization impacts your sales dramatically
Search engine giant once experienced a20 percent slump in traffic resulting from half a second delay in page load times. The case with online businesses yet to establish their presence in the competitive online marketplace is to make certain of their website performance. 79 percent of dissatisfied customers no longer revisit underperforming websites which will automatically decrease the chances of improvement in the sales.
We know that service and product quality apparently has the biggest impact on business sales, but on the other hand converting website visitors into purchasing customers in the cyber world has its own important benefits. But it mainly depends on developing a positive customer impression. And this is where ecommerce website performance limits such as ultra-fast page speed and rapid check-out processes come into play, ultimately giving customers a positive mental notion encouraging sales and customer loyalty. High level website performance can ensure a rapidly change in the sales.
Performance Optimization directly impacts Usability
[bctt tweet=”28% of Web users do not return to a ecommerce site if it does not perform sufficiently well”], and a further 6% do not even go to the affiliated retail store anymore.”
If a website is difficult to use, people leave. If the homepage fails to clearly state what a company id offering, the user will surely switch over to somewhere else. So performance optimization is helping you to increase your usability. To serve you the right standards on how you can make your website more user-friendly and automatically generating the audience.
The relationship elements between website usability and customer loyalty are tied down to website KPIs, including page speed, load time and website responsiveness to user requests. A hypothetical model of website speed optimization puts these elements into consideration, with characteristics such as [bctt tweet=”Trust, Interactivity and Information relevance considered as a subset of website usability by end-users”] .